By Rabih Helou, Senior Manager Advisory Services, AccountAbility*

Governance in the traditional view no longer reflects today’s business reality. External factors such as policy environments, advocacy pressures, and environmental and social costs are increasingly relevant and impactful on business operations. The question of how best to mitigate potential risks and capitalize on external opportunities is a central concern to senior managers, and the strategic response they demand drives the need for a well-conceived Corporate Responsibility (CR) program.

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The end of days is near, the signs are clear. Just look at the earth now, it has a ‘disease’ called Global Warming. From time to time deviations or weather anomaly is continuing.

If we look at the back, the destruction of the earth has been going on since 150 years ago, together with the industrial revolution. The source is the over use of energy, especially fossil energy from oil and coal which emits carbon dioxide (CO2) so it will increase the volume of greenhouse gasses in the atmosphere which can destroy the ozone layer. The earth condition is continuously decreasing with large amounts of jungle opening for all sorts of economic reasons without any control.  Adding to all of this chemicals that have the potential to damage the ozone layer, and increase CO2 emissions until this old earth will suffer.

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Ali Darwin, the Jakarta Post   | Wed, 08/05/2009 | Supplement

We are all aware that the most challenging issues on our earth today are global warming, ozone depletion and environmental damage. Each year there are more people in the world who do not get enough food. Rising poverty and unemployment have also increased pressure on environmental resources.

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Published on Bisnis Indonesia, June 8, 2009

The warm discussion on corporate social responsibility (CSR) in the business community has influenced to the academic world. The CSR topic is accommodated to a number of lectures in the university. The result is that a large number of students are racing to write their thesis on CSR. A most simple and honest answer from them is that the topic a trend is, or is a topic which can be accepted compared to other topics sent forward. Ironically, most of the students are disappointed that their lecturer doesn’t have the right knowledge on this topic. This is not all to fault to the lecturer if they honestly say that they don’t master the topics on CSR, especially in making a academic thesis. This lecture didn’t existed when we went to college.

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For a number of companies, corporate social responsibility (CSR) is still looked upon as a cost center without any significant output. This raises the question if corporate social responsibility is still relevant in this time where companies have to struggle against the global crisis. The answer is “yes”. With a good planned and targeted CSR program, it will provide significant results for the prevention of global crisis and developing a sustainability of the company and a more balanced ecosystem.

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